Our Vision

To be the Leading Property Company

Our Mission

As we proceed with our aspiration to become one of the top property developers in the region, we will continue to be guided by our mission to:

Generate and improve shareholders’ value by continuously producing quality commercial and residential properties with high appreciation potential;

Build up a good rapport with our customers and exceed their expectations;

Maintain the practice of high business ethics and professionalism in our dealings with our suppliers; and

Recognise our employees are our most valuable assets.

However, JLand is much more than bricks and mortar. In addition to the above, we are aware of the privilege that we have in doing work that has helped transform the landscape of Johor thus far. In that regard, we want to continue to design, build and deliver sustainable and quality homes that not only brings communities together, but also enriches the lives of our customers

Our Core Values

We are governed by a set of Core Values that shape the culture and defines the character of JLand. Building on this, we strive to continuously improve our operations and businesses based on these

Customer Oriented

We place our customers as our top priority and treat them the way we, as customers, want to be treated.


We demonstrate the highest standards of ethics, morals and transparency across all our business transactions and interactions with stakeholders


We honour our promises and hold ourselves accountable for our actions. We are committed to delivering quality products and services.


We strive to attain the highest level of performance through continuous learning, improvement, innovation and a strong focus on results.


We endeavour to produce products and services of consistent high quality as this is our passion.


We are supportive and loyal to each other as teammates and colleagues. We are committed to working towards a common purpose and take pride in our achievements.

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